BASED IN EAU CLAIRE, WI, MAMA CHIP IS THE FOUNDER AND OWNER OF CHIP MAGNET SALSA AND SAUCE APPEAL. SHE BLOGS ABOUT GREAT FOOD, SALSA, HOT SAUCE, BASEBALL, KIDS AND LIFE AS THE HEAD OF A GMO-FREE SALSA AND SAUCE EMPIRE. 

Catsup Confessions

Catsup Confessions

I have a problem.

It goes way, way back to my childhood. My Dad loved to experiment in the kitchen. One day, he saw one of those five-minute segments with a cooking demo at the tail end of the news. Within minutes, he was cooking up something that I would, years later, be recreating it from memory in my own kitchen, on a regular basis. Here's the recipe:  soak chicken pieces in buttermilk (or 1 cup whole milk + 1 Tablespoon vinegar), dip in a blend of spices, parmesan cheese (the powdery kind), and flour. Fry in a cast iron skillet. It is the best.fried.chicken.ever.

Getting back to my problem:  you see, I’m a closeted fried chicken + catsup consumer. Now, I wouldn’t do anything crazy like dip a seasoned, broiled, otherwise healthy chicken breast in catsup, that would be really off the wall.

Nope, it’s all about that fresh-from-the-fryer breading and the juicy, plump (preferably dark) meat underneath. It screams at me, “I NEED CATSUP!”. Being an eternal pleaser, I must surrender to the poultry. To me, fried chicken + catsup go together like wine + cheese, chocolate + peanut butter, salsa + chips. You get the idea.

This peculiar pairing has caused friends and family alike to turn away from me in utter disgust, so I learned to eat my fried chicken and catsup only in the privacy of my home, alone. Preferably while wearing sweatpants and my hair in a messy bun.

Enter Sauce Appeal® Spicy Catsup. I may not be seen in public again. This new condiment has taken my obsession to an entirely new level. Of course, it’s not just for fried chicken. It’s fantastic on everything! Top your meatloaf with it, dredge your fries in it, spread it on your hamburger. Yes, you can have it on steak, too. It’s unbelievable. Don’t like spicy? Sauce Appeal® Catsup is for you! My son loves it on his fish sticks.

What’s your Catsup Confession? It’s okay, your secret is safe with us. Maybe.

Brand Ambassadors Needed

Brand Ambassadors Needed

This job isn't for everyone ...

This job isn't for everyone ...